Amazon Prime Day is a major event for both shoppers and sellers. Launched in 2015 to celebrate Amazon’s 20th anniversary, it has since evolved into a massive sales phenomenon. Initially a 24-hour event available in just nine countries, Prime Day now spans 48 hours and reaches over 20 countries worldwide.
In 2023, Prime Day took place on July 11-12, marking the biggest single sales day in Amazon’s history. Over those two days, Prime members purchased more than 375 million items globally and saved over $2.5 billion on a wide array of deals across the Amazon store. This event set new records, making it the largest Prime Day ever.
In addition to the July event, there was also an Amazon Prime Day in October 2023, further expanding the shopping extravaganza.
Get ready to seize the biggest sales opportunity on Amazon with these essential tips for preparing for Amazon Prime Day!
Inventory Ready:
Having your inventory prepared is critical, especially when gearing up for Prime Day. To avoid missing out on potential sales, ensure your inventory is sent to FBA well in advance. We recommend doing this about a month before Prime Day kicks off, giving Amazon enough time to process your inventory. With the increased activity around Prime Day, planning ahead is key. Once your products are in Amazon’s fulfillment centers, double-check that your inventory levels are accurately reflected in your Amazon store.
Important Date: The deadline to get your FBA inventory to the fulfillment centers is June 20, 2024. Mark this date on your calendar to ensure your inventory is ready in time for Prime Day.
Prepare Your Pricing and Deals in Advance:
As you get ready for Amazon Prime Day 2024, it’s crucial to have your coupons and pricing strategies sorted out well before the big day. Anticipate a significant surge in sales and ensure your pricing is locked in at least 30 days in advance. This will help prevent any pricing errors and ensure your deals are ready to go when Prime Day begins.
Optimize Your PPC Ads for Prime Day:
When preparing for Amazon Prime Day 2024, focus your ad budget strategically. Rather than increasing your ad spend across all products, prioritize investing in your best-selling items and top-performing keywords. This targeted approach will help you stay competitive during Prime Day without overspending.
With these strategies in place, you’ll be well-prepared to maximize your success on Amazon Prime Day 2024!
Here are some tips to optimize your Amazon Prime Day campaigns:
1. Prepare for Increased Traffic
Expect a significant rise in traffic during Prime Day. Increase your budget to ensure your campaigns remain active and competitive. Sponsored Products sellers often see a substantial boost in ad clicks and impressions during this event, so having ample budget is key to maintaining visibility.
2. Stay Competitive with Bids
To compete effectively in the cost-per-click auction, consider boosting your bids throughout Prime Day. Utilize bidding controls to improve your chances of appearing higher in search results, ensuring your products are prominently displayed when shoppers are most active.
3. Seize Pre-Prime Day Traffic
Amazon typically sees a surge in visits leading up to Prime Day. Launch your campaigns in advance and run them for at least two weeks before the event. This allows you to capture increased traffic early and gives you time to optimize your bids, budgets, and keywords for the best possible performance during Prime Day.