A Simple Guide to Using Amazon Creator Connection
If you want to enhance your product promotions on Amazon, the Creator Connection program is a valuable resource. This feature allows sellers to collaborate with influencers to promote their products beyond Amazon. Here’s a simple guide on what Creator Connection is and how to set up your campaign.
What is Creator Connection?
Creator Connection is a free program offered by Amazon that links sellers with influencers who promote products. When an influencer drives a sale, they earn a commission, typically around 10% of the sales revenue. Essentially, you’re achieving sales with an Advertising Cost of Sales (ACOS) of 10%.
Setting Up Your Creator Connection Campaign
Follow these steps to get started with Creator Connection:
- Go to Creator Connection:
- Log in to your Amazon Seller Central account.
- Click on the menu icon.
- Hover over ‘Advertising’ and select ‘Creator Connections.’
- Create a Campaign:
- Click on ‘Create Campaign.’
- Enter your campaign name and provide details about your product and brand.
- Set Campaign Dates:
- Choose your start and end dates (e.g., June 13 to July 31).
- Add Interests:
- Click on ‘Add Interests’ and choose categories relevant to your product, such as accessories and electronics.
- Apply the filter to find influencers in those categories.
- Set Budget and Commission:
- Set a minimum campaign budget of $5,000.
- Specify a 10% commission rate.
- Select Your Product:
- Choose the product you wish to advertise.
- Click ‘Create Campaign’ to launch it.
Once your campaign is live, influencers can reach out to you to start promoting your product.
The Potential of Creator Connection
To illustrate the program’s effectiveness, consider spending $5,000 on a Creator Connection campaign and generating $50,000 in sales. This demonstrates how the program can significantly boost your sales and expand your customer base.
Here’s some motivation and insight into what you might be missing if you’re not leveraging this tool:
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By using Creator Connection, you can unlock new opportunities for growth and visibility on Amazon.
Eligibility
Please note that the Creator Connection feature is available only to sellers with Amazon accounts created using USA details and operating within the USA marketplace.
Final Thoughts
Creator Connection is a powerful tool for Amazon sellers aiming to boost sales and enhance brand visibility through influencer marketing. By following the steps outlined above, you can set up and run a successful campaign that drives significant results.